Customer satisfaction has become much more than just a Key Performance Indicator (KPI). In particular, it is an essential and competitive advantage that is very difficult to copy. After all, keeping customers happy means you won’t lose them quickly to your competitors. At the same time, your customers can also become your brand advocates, helping to attract new customers through referrals (the power of word of mouth!).

However, many organizations find it challenging to focus on satisfying their customers daily. Even if a business is already experiencing growth due to a satisfied customer base, keeping that satisfaction level going as it continues to grow can be challenging. That’s where implementing and obtaining ISO 9001:2015 certification can help.

How can ISO 9001:2015 help you?

As a Quality Management Systems standard, ISO 9001:2015 provides an essential framework for business. It, therefore, consistently delivers products and services that meet customer needs and expectations through continuous improvement processes.

Customer focus is one of the core principles of this standard, emphasizing leadership’s commitment to enhancing and maintaining customer satisfaction. This focus also includes ensuring that customers’ regulatory requirements are met, and that product and service compliance risks are addressed. By specifying the requirements for a quality management system, ISO 9001:2015 has proven to be of great help in managing customer satisfaction, with benefits such as:

  • Improved customer satisfaction scores.
  • Structure for businesses to expand their operations without affecting the quality of services/products.
  • Market authority through the quality of service leads to better and bigger contracts.
  • A customer base that is constantly growing with referrals from happy customers.
  • Increased profit.

In the rest of the article, you will learn more about the customer satisfaction process with ISO 9001:2015.

You can continue reading the blog about ISO 9001:2015 and the help it provides for customer satisfaction in Greek.