Using Social media to increase your conversions
…of course, there are a lot of ways to make conversions except for Instagram.
The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform.
But how can you use Instagram to increase your sales?
If you use the right hashtags, appropriate filters, and post at the right times, then you’re well on your way to building a big following. The key to mastering marketing on social media is engagement with your users.
What are some ways to engage with your audience? You may try out running campaigns or contests, going behind the scenes for your products, and most importantly, showing pictures of your customers using your products. The definition they use is user-generated photos, and they’re an excellent way to demonstrate that to potential customers that you have happy current customers.
User-generated photos are a great way to generate the social proof. Prospective customers see that your products are regularly being on the shopping cart. People just like them, and feel more comfortable doing something that others are doing.
So keep building your Instagram following and engage more with them.