Personalized marketing or ‘one-to-one marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that. Public awareness The digital agency Sygyzy conducted an interesting survey this summer about how much people value their personal…