GDPR & Customer Data Protection: GDPR’s biggest impact may ultimately be its effect on overarching laws to protect customer data. GDPR’s one-year old story is interesting in and of itself. Therefore, it is perhaps most exciting in terms of what it portends for the future of data privacy. This is also including, companies’ and the U.S. government’s willingness and ability to protect customer data.
Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.