Merging teams app and mobile site improves the customers purchasing journey.

Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.

B2B marketplace.How mobile changes the landscape?

Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?

HTTPS protocol – Panacea to Websites Perfomance? Last Part

A little backstory Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.

Are you ready for the future of Marketing?

The future of Marketing: Looking ahead What’s the next big thing? What comes after mobile? Where is the future of marketing headed? Mobile has changed everything, but it’s only Act One. Meanwhile, Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, reflects on the implication of this change and how leading brands will navigate the shift.

About Google’ s PageSpeed Insights

About PageSpeed Insights PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories:

Gmail flags dangerous emails

Google added new alerts to Gmail this week in order to improve the security of its users. The Gmail alerts inform the users when Google can’t authenticate messages and when they contain dangerous URLs. Gmail is now alerting users whenever they receive messages that can’t be authenticated with either Sender Policy Framework(SPF) or DKIM. The alert comes in the form of a question mark instead of the sender’s profile photo, corporate logo, or avatar.