Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.
Who are you going to call? When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.
Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?
Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost. So it’s that simple, right? If Google says to do it, then let’s do it.
Looking ahead What’s the next big thing? What comes after mobile? Where is the future of marketing headed? Mobile has changed everything, but it’s only Act One. Meanwhile, Machine learning in marketing is set to drive the industry’s next revolution.
About PageSpeed Insights PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories:
Malicious Sites that repeatedly violate Google’s safe browsing policies will be classified as repeat offenders, the company said last week.