Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.
Who are you going to call? When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.
Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?
A little backstory Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.
Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost. So it’s that simple, right? If Google says to do it, then let’s do it.
HTTPS, the secure protocol. A lot of discussions has been lately about the value of the https protocol. We are to going to present into 3 parts some key aspects of the issue.
Looking ahead What’s the next big thing? What comes after mobile? Where is the future of marketing headed? Mobile has changed everything, but it’s only Act One. Meanwhile, Machine learning in marketing is set to drive the industry’s next revolution.
About PageSpeed Insights PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories:
Malicious Sites that repeatedly violate Google’s safe browsing policies will be classified as repeat offenders, the company said last week.
Google added new alerts to Gmail this week in order to improve the security of its users. The Gmail alerts inform the users when Google can’t authenticate messages and when they contain dangerous URLs. Gmail is now alerting users whenever they receive messages that can’t be authenticated with either Sender Policy Framework(SPF) or DKIM. The alert comes in the form of a question mark instead of the sender’s profile photo, corporate logo, or avatar.