New technologies are becoming digital marketers best friend. As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers. The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.
Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?
Let’s see some numbers What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8 Million invites in April 2010. But how they really did it?
Why your team must have data analytics skills. To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.
Is blockchain the new internet? The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym Satoshi Nakamoto. But since its creation, it has evolved into something greater, and the main question every single person is asking is: What is Blockchain? Blockchain technology created the backbone of a new type of internet by allowing the distribution of digital information, but not its duplication. Originally devised for the digital currency Bitcoin, the tech…
HTTPS, the secure protocol. A lot of discussions has been lately about the value of the https protocol. We are to going to present into 3 parts some key aspects of the issue.
Using Social media to increase your conversions …of course, there are a lot of ways to make conversions except for Instagram. The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform. But how can you use Instagram to increase your sales?
#100 Facebook likes! We hit 100 likes on Facebook and we are still climbing! A BIG THANK YOU to each one of our Facebook friends for supporting our page while helping us reach our first Facebook Milestone! Keep in touch: https://www.facebook.com/fsociety.gr/
Looking ahead What’s the next big thing? What comes after mobile? Where is the future of marketing headed? Mobile has changed everything, but it’s only Act One. Meanwhile, Machine learning in marketing is set to drive the industry’s next revolution.