Cookies και ο GDPR

Τα cookies στις 88 σελίδες του Γενικού Κανονισμού Προστασίας των Δεδομένων, αναφέρονται μόνο μια φορά! ΓΚΠΔ 679/2016 ΕΕ Tα cookies και ο GDPR! Τι είναι cookies; Τα cookies είναι μικρά τμήματα κειμένου που αποστέλλονται στο πρόγραμμα περιήγησης (browser) από έναν ιστότοπο που επισκέπτεται ο χρήστης.

How AI is changing the future of the travel industry.

New technologies are becoming digital marketers best friend. As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

B2B marketplace.How mobile changes the landscape?

Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?

How to increase your team’s data analytics skills

Why your team must have data analytics skills. To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.

Use Instagram to Increase your conversions

Using  Social media to increase your conversions …of course, there are a lot of ways to make conversions except for Instagram. The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform. But how can you use Instagram to increase your sales?