Consumers have changed. But has your brand’s marketing? Digital Growth: The problem As new competitors, built specifically for digital and mobile devices continue to enter the marketplace, there are now more options available than ever before for people to consider. Furthermore, you have also watched branch traffic decline year over year and you understand your brand’s future growth will not come from the branch like it did before. Up to this point you’ve dabbled in digital but you are not sure what…
Let’s see some numbers What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8 Million invites in April 2010. But how they really did it?
A little backstory Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.
Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost. So it’s that simple, right? If Google says to do it, then let’s do it.
HTTPS, the secure protocol. A lot of discussions has been lately about the value of the https protocol. We are to going to present into 3 parts some key aspects of the issue.
Using Social media to increase your conversions …of course, there are a lot of ways to make conversions except for Instagram. The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform. But how can you use Instagram to increase your sales?
Marketing methods As an online store owner, you’re always looking for more traffic and sales. With so many ways of achieving these goals, it can sometimes be difficult to determine the best place to start. Let’s find out how to increase traffic and sales!
#100 Facebook likes! We hit 100 likes on Facebook and we are still climbing! A BIG THANK YOU to each one of our Facebook friends for supporting our page while helping us reach our first Facebook Milestone! Keep in touch: https://www.facebook.com/fsociety.gr/
Looking ahead What’s the next big thing? What comes after mobile? Where is the future of marketing headed? Mobile has changed everything, but it’s only Act One. Meanwhile, Machine learning in marketing is set to drive the industry’s next revolution.
About PageSpeed Insights PageSpeed Insights checks to see if a page has applied common performance best practices and provides a score, which ranges from 0 to 100 points, and falls into one of the following three categories: