GDPR: An Issue on the legitimate use of Google Analytics in Austria

An issue has arisen recently on how legitimate Google Analytics is in the European Union, under the GDPR rules. The Austrian Federal Data Protection Authority (DSB) has ruled against Google Analytics, following a complaint from noyb. The complaint alleges that Google Analytics violated the GDPR data protection regulations. Who is noyb Noyb (none of your business) is a non-profit organization based in Vienna, co-founded by lawyer and privacy activist Max Schrems. It aims to launch strategic court cases and media…

GDPR & Customer Data Protection: Going Beyond

GDPR & Customer Data Protection: GDPR’s biggest impact may ultimately be its effect on overarching laws to protect customer data. GDPR’s one-year-old story is interesting in and of itself. Therefore, it is perhaps most exciting in terms of what it portends for the future of data privacy. This is also including, companies’ and the U.S. government’s willingness and ability to protect customer data. GDPR is a regulation in the EU law for governing management and egress of personal data for EEA citizens.…