Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.
The adoption of GDPR sparked a debate on whether non-EU companies that don’t process personal data of EU residents should comply with the regulations or not, even though they are not obliged by law. In this article, we will discuss the benefits of voluntary compliance for non-EU companies.
The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.
Data breaches are not a new notion, they have been around ever since companies started keeping records. However, their nature changed and they gained public attention with the apparition of digital data.