What is local SEO

Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.

Helping small businesses

Local SEO is an essential component for businesses with local presence and one of the most effective ways to market a business online because it helps businesses promote their services or products to potential customers at the exact time they are looking for them.

18% of local searches on smartphones lead to a purchase within a day vs. 7% of non local searches.

Getting started

Unfortunately, when starting a business using any of the established and market proved SEO tools (SEMrush, Ahrefs) might not be an option, due to the cost that those platforms have. That’s why we’ve put together a list of useful free SEO tools that you can use.

Here is a list:

  • Keywords Everywhere;
  • Generate Long Tail Keyword Ideas;
  • Link Metrics In Search Results;
  • Keyword Suggestions From Other Search Engines;
  • Check Your Site For Errors;
  • Find Out What The Internet Is Asking;
  • See What Sites Are Linking To A Page;
  • Check your Rankings.

As mentioned there are several paid platforms that can fulfill in more depth your SEO needs, but the tools above can prove pretty useful. What would you recommend?

See you next time folks! When we are going to discuss the tools we can use for.