ConsentMe: The trigger
In 2016, the European Union voted for the General Data Protection Regulation 679/2016. This is also known as the GDPR, which came into force in May 2018. Its geographical scope is not limited to the European Economic Area. It also obliges those agencies/organizations that are based outside the EEA and trade within it, to comply with GDPR. Its purpose is to ensure that persons control the processing of their personal data by agencies-companies (known as controllers).
One of the basic principles of the Regulation is the Principle of Legality of Processing, which is to satisfy the need for proof by those processing personal data as to the lawful act of processing. This may be based, among other things, on (legitimate interest, conclusion of a contract, legal obligation, performance of public duty) and on the consent provided by natural persons. The Processor must be able to demonstrate the obtainment of that consent.
Basically, in the private sector, for companies engaged in communication with many natural persons, such as digital advertising companies, online stores, customer service, obtaining consent is one of the basic needs to ensure the continuation of communication with persons for the purpose of promoting products and services, marketing, information, etc.
Consent can be obtained during a purchase, an advertising campaign, etc., and usually activates a mechanism for recording contact details of the person in contact lists.
Due to the complexity of the Internet, advertising channels and external collaborators some actions are set up. These actions, which lead to consent by sources/channels of reception, are not followed by detailed and standardized history of and/or withdrawal of consent.
In the international market, there are consent-consistency management systems that have limitations such as:
- They rely on the need of documentation of consent from printed evidence.
- Increasing workload by creating complexity.
- They do not provide cloud services; some require installation within the company.
- They cannot manage all possible consent channels.
- Not providing interconnections of the consents given by the individual under the same identity. As a result, making it difficult for the Process or to respond when the natural person requesting the use of their rights, and in particular those of access and deletion.
- They do not provide indicators of the effectiveness of each consent channel in relation to sales. They do not provide services to individuals.
ConsentMe – The Project
A new f society project.
Would you like to know more about ConsentMe?
If you want to learn more about ConsentMe, visit the official project website.