ConsentMe: The trigger
In 2016, the European Union voted the General Data Protection Regulation 679/2016, also known as the GDPR. It entered into force in May 2018. Its geographical scope is not in action exclusively to the European Economic Area. In addition, it also obliges those agencies / organizations that are based outside the EEA. These companies who trade within it, must also comply with GDPR. Above all, its purpose is to ensure that persons control the processing of their personal data by agencies-companies (known as controllers).
One of the basic principles of the Regulation is the Principle of Legality of Processing, is the satisfaction of the need for proof by those processing personal data as to the lawful act of processing. This may be based, among other things, on (legitimate interest, conclusion of a contract, legal obligation, performance of public duty) and on the consent provide of natural persons. The Processor must be able to demonstrate that this has been obtained.
Basically in the private sector, for companies engaged in communication with many natural persons, such as digital advertising companies, online stores, customer service, obtaining consent is one of the basic needs to ensure the continuation of communication with persons for the purpose of promoting products and services, marketing, information, etc.
We make a consent during a purchase, an advertising campaign, etc. It usually activates a mechanism for recording contact details of the person in contact lists.
Due to the complexity of the internet, the advertising channels, external collaborators on which such actions are set up, actions that have led to this consent by sources / channels of reception are not followed by detailed and standardized history of and / or withdrawal of consent.
In the international market there are consistency management systems that have limitations such as:
They rely on the need of documentation of consent from printed evidence; Increasing workload by creating complexity; they do not provide cloud services; some require installation within the company; they can not manage all possible consent channels; they do not provide interconnections of the consents given by the individual under the sameidentity, making it difficult for the Process or to respond when the natural person requesting the use of their rights, and in particular those of access and deletion; do not provide indicators of the effectiveness of each consent channel in relation to sales; they do not provide services to individuals.
The project #ConsentMe
a new f society project in launch
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