Using Experiential Marketing to promote your Retail Business.

The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers…

Merging teams app and mobile site improves the customers purchasing journey.

Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.

H fsociety.gr στηρίζει το Blue Hackathon 2017

Blue Hackathon 2017 Η fsociety με περηφάνια στηρίζει το Blue Hackathon 2017 οργανώνεται απο τα Εργαστήρια Διοίκησης Ναυτιλιακών και Λιμενικών Επιχειρήσεων (ΕΔΙΝΑΛΕ), Νησιωτικής και Τοπικής Ανάπτυξης (ΕΤΝΑ) και Διαχείρισης Πληροφορίας (i4M Lab) του Πανεπιστήμιο Αιγαίου και τη Forth CRS  με θέμα την  υλοποίηση έργων και εφαρμογών που αξιοποιούν ανοικτά δεδομένα (Open Data) με θέμα: ΣΥΝΔΥΑΣΜΕΝΕΣ ΜΕΤΑΦΟΡΕΣ ΕΜΠΟΡΕΥΜΑΤΩΝ & ΕΠΙΒΑΤΩΝ ΣΤΑ ΝΗΣΙΑ

How AI is changing the future of the travel industry.

New technologies are becoming digital marketers best friend. As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

Keeping your cryptocurrencies safe and secure.

A false sense of security. Last time we spoke about blockchain. It is true that cryptocurrencies can feel secure because they decentralize and often anonymize digital transactions. Let’s see what we can do to guard our selves against a swath of common attacks.

B2B marketplace.How mobile changes the landscape?

Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?

Local SEO- a big tool for small businesses

What is local SEO Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.

Why Dropbox is so successful?

Let’s see some numbers What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8 Million invites in April 2010. But how they really did it?