GDPR & Customer Data Protection: Going Beyond

GDPR & Customer Data Protection: GDPR’s biggest impact may ultimately be its effect on overarching laws to protect customer data. GDPR’s one-year old story is interesting in and of itself. Therefore, it is perhaps most exciting in terms of what it portends for the future of data privacy. This is also including, companies’ and the U.S. government’s willingness and ability to protect customer data.

The value of personal data.

Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.

The reach of GDPR outside of the EU

The adoption of GDPR sparked a debate on whether non-EU companies that don’t process personal data of EU residents should comply with the regulations or not, even though they are not obliged by law. In this article, we will discuss the benefits of voluntary compliance for non-EU companies.

Marketing and GDPR: back to contextual marketing

The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.

Data breaches in the context of GDPR

Data breaches are not a new notion, they have been around ever since companies started keeping records. However, their nature changed and they gained public attention with the apparition of digital data.

Inclusive Marketing. Trend or something bigger?

Diversity and Inclusion The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity,  religious or sexual preferences or his educational background, not even from advertising.

Data Protection Officers (DPO) pivital for European Union’s GDPR

On 14th of April 2016, the EU adopted the General Data Protection Regulation GDPR, replacing the1995 Data Protection Directive. The new regulation came into force on the 25th of May 2018, giving companies a two-year grace period to fully comply. Among the numerous critical requirements, the need for appointing a Data Protection Officer (DPO) has been one of the key factors.

Using Experiential Marketing to promote your Retail Business.

The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers…

Merging teams app and mobile site improves the customers purchasing journey.

Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.