Cookies και ο GDPR

Τα cookies στις 88 σελίδες του Γενικού Κανονισμού Προστασίας των Δεδομένων, αναφέρονται μόνο μια φορά! ΓΚΠΔ 679/2016 ΕΕ Tα cookies και ο GDPR! Τι είναι cookies; Τα cookies είναι μικρά τμήματα κειμένου που αποστέλλονται στο πρόγραμμα περιήγησης (browser) από έναν ιστότοπο που επισκέπτεται ο χρήστης.

How AI is changing the future of the travel industry.

New technologies are becoming digital marketers best friend. As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

B2B marketplace.How mobile changes the landscape?

Things are moving faster than ever. Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt. But what changed?

Local SEO- a big tool for small businesses

What is local SEO Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.

Why Dropbox is so successful?

Let’s see some numbers What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8 Million invites in April 2010. But how they really did it?

What is blockchain?

Is blockchain the new internet? The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym Satoshi Nakamoto. But since its creation, it has evolved into something greater, and the main question every single person is asking is: What is Blockchain? Blockchain technology created the backbone of a new type of internet by allowing the distribution of digital information, but not its duplication. Originally devised for the digital currency Bitcoin, the tech…

Use Instagram to Increase your conversions

Using  Social media to increase your conversions …of course, there are a lot of ways to make conversions except for Instagram. The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform. But how can you use Instagram to increase your sales?