The value of personal data.

Categories financial internet, fsociety, international reports, Personal Data

Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.

 

personal data value

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The reach of GDPR outside of the EU

Categories fsociety, GDPR, Personal Data, Uncategorized

The adoption of GDPR sparked a debate on whether non-EU companies that don’t process personal data of EU residents should comply with the regulations or not, even though they are not obliged by law. In this article, we will discuss the benefits of voluntary compliance for non-EU companies.

voluntary compliance

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Marketing and GDPR: back to contextual marketing

Categories fsociety, GDPR, marketing insights, marketing strategies, Uncategorized

The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.

contextual marketing

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Inclusive Marketing. Trend or something bigger?

Categories fsociety, marketing insights, marketing strategies

Diversity and Inclusion

The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity,  religious or sexual preferences or his educational background, not even from advertising.

 

inclusive marketing

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Using Experiential Marketing to promote your Retail Business.

Categories fsociety, marketing strategies, retail

The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers the life memories they desire.

experiential marketing through concerts

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Merging teams app and mobile site improves the customers purchasing journey.

Categories apps, international reports, mobile

Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.

merging app & mobile site Continue reading “Merging teams app and mobile site improves the customers purchasing journey.”

How AI is changing the future of the travel industry.

Categories digital marketing, growth hacking, ΑΙ

New technologies are becoming digital marketers best friend.

As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

AI-TRAVEL

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Keeping your cryptocurrencies safe and secure.

Categories bitcoin, cyberdefence, fsocietygr, hacking

A false sense of security.

Last time we spoke about blockchain. It is true that cryptocurrencies can feel secure because they decentralize and often anonymize digital transactions.

cryptocurrencies

 

Let’s see what we can do to guard our selves against a swath of common attacks. Continue reading “Keeping your cryptocurrencies safe and secure.”

How to increase your team’s data analytics skills

Categories data analytics, Google

Why your team must have data analytics skills.

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.
data analytics graph

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