On 14th of April 2016, the EU adopted the General Data Protection Regulation GDPR, replacing the1995 Data Protection Directive. The new regulation came into force on the 25th of May 2018, giving companies a two-year grace period to fully comply. Among the numerous critical requirements, the need for appointing a Data Protection Officer (DPO) has been one of the key factors.
Continue reading “Data Protection Officers (DPO) pivital for European Union’s GDPR”
Who are you going to call?
When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.
Continue reading “Mobile searches, consumers best friend marketers great opportunity.”
What Is Marketing Automation?
Marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.
Continue reading “Does Marketing Automation delivers what it promises?”
Things are moving faster than ever.
Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.
But what changed?
Continue reading “B2B marketplace.How mobile changes the landscape?”