The value of personal data.

Categories financial internet, fsociety, international reports, Personal Data

Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.

 

personal data value

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