What is local SEO
Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.
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A little backstory
Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.
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Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost.
So it’s that simple, right? If Google says to do it, then let’s do it.
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HTTPS, the secure protocol.
A lot of discussions has been lately about the value of the https protocol. We are to going to present into 3 parts some key aspects of the issue.
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