Marketing and GDPR: back to contextual marketing

Categories fsociety, GDPR, marketing insights, marketing strategies, Uncategorized

The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.

contextual marketing

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Inclusive Marketing. Trend or something bigger?

Categories fsociety, marketing insights, marketing strategies

Diversity and Inclusion

The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity, ¬†religious or sexual preferences or his educational background, not even from advertising.

 

inclusive marketing

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