How AI is changing the future of the travel industry.

Categories digital marketing, growth hacking, ΑΙ

New technologies are becoming digital marketers best friend.

As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

AI-TRAVEL

Continue reading “How AI is changing the future of the travel industry.”

HTTPS protocol – Panacea to Websites Perfomance? Last Part

Categories Google, growth hacking, hacking, https, SEO

A little backstory

Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.

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Use Instagram to Increase your conversions

Categories digital marketing, growth hacking, Instagram

Using  Social media to increase your conversions

…of course, there are a lot of ways to make conversions except for Instagram.

The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform.

instagram logo

But how can you use Instagram to increase your sales?

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8 Marketing Methods That Turn Shoppers Into Conversions

Categories digital marketing, growth hacking

Marketing methods

As an online store owner, you’re always looking for more traffic and sales. With so many ways of achieving these goals, it can sometimes be difficult to determine the best place to start.

online marketing methods

Let’s find out how to increase traffic and sales! Continue reading “8 Marketing Methods That Turn Shoppers Into Conversions”