B2B marketplace.How mobile changes the landscape?

Categories B2B, digital marketing, Google, smartphones

Things are moving faster than ever.

Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.

mobile in b2b marketplace

But what changed?

Continue reading “B2B marketplace.How mobile changes the landscape?”

Local SEO- a big tool for small businesses

Categories digital marketing, Google, SEO, smartphones

What is local SEO

Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Local SEO can help your business hit the top of search engines get featured in the local media, get exposure in local events by using your business’ name, address and phone number and customer reviews.

local SEO

Continue reading “Local SEO- a big tool for small businesses”

How to increase your team’s data analytics skills

Categories data analytics, Google

Why your team must have data analytics skills.

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data, either it is customer insights and or even key trends to overall performance.
data analytics graph

Continue reading “How to increase your team’s data analytics skills”

HTTPS – Panacea to Websites Perfomance? Last Part

Categories Google, growth hacking, hacking, https, SEO

A little backstory

Back in 2014 HTTPS became a hot-topic after the Heartbleed bug became public. This bug allowed people with ill intent to listen in on traffic being transferred over SSL/TLS. It also gave them the ability to hijack and/or read the data. Luckily, this bug got patched quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity and shouldn’t be an optional thing.

Continue reading “HTTPS – Panacea to Websites Perfomance? Last Part”

Gmail flags dangerous emails

Categories Google, international reports

Google this week added new alerts to Gmail to improve the security of its users by informing them when messages can’t be authenticated and when they contain dangerous URLs.

gmail-icon-100633817-large

Gmail is now alerting users whenever they receive a message that can’t be authenticated with either Sender Policy Framework (SPF) or DKIM, Google announced. The alert comes in the form of a question mark in place of the sender’s profile photo, corporate logo, or avatar.

Continue reading “Gmail flags dangerous emails”