Mobile searches, consumers best friend marketers great opportunity.

Categories digital marketing, Google, international reports, mobile

Who are you going to call?

When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.

mobile advise

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B2B marketplace.How mobile changes the landscape?

Categories B2B, digital marketing, Google, smartphones

Things are moving faster than ever.

Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.

mobile in b2b marketplace

But what changed?

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Local SEO- a big tool for small businesses

Categories digital marketing, Google, SEO, smartphones

What is local SEO

Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.

local SEO

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How to increase your team’s data analytics skills

Categories data analytics, Google

Why your team must have data analytics skills.

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.
data analytics graph

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HTTPS protocol – Panacea to Websites Perfomance? Last Part

Categories Google, growth hacking, hacking, https, SEO

A little backstory

Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.

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Gmail flags dangerous emails

Categories Google, international reports

Google added new alerts to Gmail this week in order to improve the security of its users. The Gmail alerts  inform the users when Google can’t authenticate messages and when they contain dangerous URLs.

gmail alerts

Gmail is now alerting users whenever they receive messages that can’t be authenticated with either Sender Policy Framework(SPF) or DKIM. The alert comes in the form of a question mark instead of the sender’s profile photo, corporate logo, or avatar.

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