On 14th of April 2016, the EU adopted the General Data Protection Regulation GDPR, replacing the1995 Data Protection Directive. The new regulation came into force on the 25th of May 2018, giving companies a two-year grace period to fully comply. Among the numerous critical requirements, the need for appointing a Data Protection Officer (DPO) has been one of the key factors.
Continue reading “Data Protection Officers (DPO) pivital for European Union’s GDPR”
The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers the life memories they desire.
Continue reading “Using Experiential Marketing to promote your Retail Business.”
What Is Marketing Automation?
Marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.
Continue reading “Does Marketing Automation delivers what it promises?”
A false sense of security.
Last time we spoke about blockchain. It is true that cryptocurrencies can feel secure because they decentralize and often anonymize digital transactions.
Let’s see what we can do to guard our selves against a swath of common attacks. Continue reading “Keeping your cryptocurrencies safe and secure.”
#100 Facebook likes!
We hit 100 likes on Facebook and we are still climbing! A BIG THANK YOU to each one of our Facebook friends for supporting our page while helping us reach our first Facebook Milestone!
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