Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.
Continue reading “The value of personal data.”
The adoption of GDPR sparked a debate on whether non-EU companies that don’t process personal data of EU residents should comply with the regulations or not, even though they are not obliged by law. In this article, we will discuss the benefits of voluntary compliance for non-EU companies.
Continue reading “The reach of GDPR outside of the EU”
The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.
Continue reading “Marketing and GDPR: back to contextual marketing”
Data breaches are not a new notion, they have been around ever since companies started keeping records. However, their nature changed and they gained public attention with the apparition of digital data.
Continue reading “Data breaches in the context of GDPR”
Diversity and Inclusion
The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity, religious or sexual preferences or his educational background, not even from advertising.
Continue reading “Inclusive Marketing. Trend or something bigger?”
The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers the life memories they desire.
Continue reading “Using Experiential Marketing to promote your Retail Business.”