Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.
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Is blockchain the new internet?
The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym Satoshi Nakamoto. But since its creation, it has evolved into something greater, and the main question every single person is asking is:
What is Blockchain?
Blockchain technology created the backbone of a new type of internet by allowing the distribution of digital information, but not its duplication. Originally devised for the digital currency Bitcoin, the tech community is now finding other potential uses for the technology.
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Created by the mysterious hacker known as Satoshi Nakamoto, the blockchain technology — the distributed ledger technology that underlies the Bitcoin virtual currency — Blockchain has the potential to upend industries from finance to real estate to entertainment.
In the simplest terms, the blockchain transfers value from one party to another over the Internet. That could be money, a share of stock, a property deed, a digital royalty—even a vote cast in an election.
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