How AI is changing the future of the travel industry.

Categories digital marketing, growth hacking, ΑΙ

New technologies are becoming digital marketers best friend.

As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

AI-TRAVEL

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B2B marketplace.How mobile changes the landscape?

Categories B2B, digital marketing, Google, smartphones

Things are moving faster than ever.

Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.

mobile in b2b marketplace

But what changed?

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Local SEO- a big tool for small businesses

Categories digital marketing, Google, SEO, smartphones

What is local SEO

Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Local SEO can help your business hit the top of search engines get featured in the local media, get exposure in local events by using your business’ name, address and phone number and customer reviews.

local SEO

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What is blockchain?

Categories bitcoin, blockchain, digital marketing, financial internet

Is blockchain the new internet?

The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym,  Satoshi Nakamoto. But since then, it has evolved into something greater, and the main question every single person is asking is:

What is Blockchain?

By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet. Originally devised for the digital currency, Bitcoin, the tech community is now finding other potential uses for the technology.

blockchain

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Use Instagram to Increase your conversions

Categories digital marketing, growth hacking, Instagram

Using Instagram to increase your conversions

…of course, there are a lot of ways to make conversions.

The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform.

But how can you use Instagram to increase your sales?

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8 Marketing Methods That Turn Shoppers Into Conversions

Categories digital marketing, growth hacking

As an online store owner, you’re always looking for more traffic and sales. With so many ways of achieving these goals, it can sometimes be difficult to determine the best place to start.

Let’s find out how to increase traffic and sales! Continue reading “8 Marketing Methods That Turn Shoppers Into Conversions”