8 Marketing Methods That Turn Shoppers Into Conversions

Categories digital marketing, growth hacking

As an online store owner, you’re always looking for more traffic and sales. With so many ways of achieving these goals, it can sometimes be difficult to determine the best place to start.

Let’s find out how to increase traffic and sales!

1. Build An Automated Email Marketing Campaign

When it comes to driving conversions, one channel continues to outperform all others: email. In fact, according to recent research, email has a return-on-investment of around 4,300%. If that’s not enough to get you excited about email marketing, consider this:

  1. 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  2. 70% of people make use of coupons or discounts they learn about from email.
  3. 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

If you haven’t taken the time to develop an email marketing campaign, you’re almost certainly leaving money on the table.

Apps: Klaviyo, Mailchimp, Contact Pigeon

2. Add An Email Popup

Adding an email collecting popup to your site can help you to build your email list so you can start using email marketing effectively to make more sales.

App: Pop-Up Window

3. Persistent Cart

Let’s say someone comes to your store and after browsing around for a while, finds several products they want to buy. They add them to the cart but don’t complete the purchase. Later when they get home they open their laptop only to find their cart is empty and they have to re-add all the items.

This can be a frustration for your customers and a source of lost sales for your business. In fact, the National Mail Order Association found that nearly 35% of shoppers took more than 12 hours to complete their purchase, and 21% took greater than three days.

App: Persistent Cart

 4. Feature a Strong Call-To-Action

Call-to-Actions (CTAs) are a powerful tactic yet they’re often overlooked. There’s nothing quite so simple and effective than pointing out the next logical step in a users journey towards conversion. The effect of adding CTAs in the right places really can make all the difference in generating leads.

A call-to-action can be any wording or graphic that provides an obvious link to the next clear action. This can be to highlight a sale or promo, or even just to subscribe to your newsletter. Regardless, a CTA should be obvious and simple, with one clear action you want your visitors to take.

App: Hello Bar

5. Run a Contest

A great contest can not only increase engagement from your current subscribers and customers, but it can also effectively help you reach new customers. In fact, BeardBrand was able to grow their social presence by 300% and doubled their email list in less than one week with a well thought out an online contest.

App: Gleam

6. Encourage Referrals

Referral marketing, simply put, is word-of-mouth marketing from your customers and it’s one of the most powerful and influential forms of marketing there is. In fact, according to Nielsen, 92% of people trust recommendations from friends and family, over all other forms of marketing and 77% of consumers are more likely to buy a new product when learning about it from friends or family.

App: Forewards

7. Introduce Live Chat

Studies suggest that 21% of online shoppers prefer live chat over other communication methods, like phone and social media, and of that 21%, 79% said they liked it because they could get answers to their questions immediately. That’s important because in the world of e-commerce, answering customers questions and handling objections before they leave your site, significantly increases your chances of making a sale.

App: Tidio Live Chat

8. Write Great Product Descriptions

Writing great product descriptions is an art. Not only is it an art, but it’s extremely important for e-commerce businesses to have unique and compelling product descriptions not only to help sell the product, but product descriptions also help your search engine optimization. Unfortunately, most people tend to neglect this aspect of their store, opting to just write a few lines or even copying and pasting manufacturer descriptions