Inclusive Marketing. Trend or something bigger?

Categories fsociety, marketing insights, marketing strategies

Diversity and Inclusion

The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity,  religious or sexual preferences or his educational background, not even from advertising.

 

inclusive marketing

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Data Protection Officers (DPO) pivital for European Union’s GDPR

Categories DPO, fsocietygr, GDPR, Personal Data

On 14th of April 2016, the EU adopted the General Data Protection Regulation GDPR, replacing the1995 Data Protection Directive. The new regulation came into force on the 25th of May 2018, giving companies a two-year grace period to fully comply. Among the numerous critical requirements, the need for appointing a Data Protection Officer (DPO) has been one of the key factors.

DATA PROTECTION OFFICER DPO

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Using Experiential Marketing to promote your Retail Business.

Categories fsocietygr, marketing strategies, retail

The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers the life memories they desire.

experiential marketing through concerts

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Merging teams app and mobile site improves the customers purchasing journey.

Categories apps, international reports, mobile

Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.

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Mobile searches, consumers best friend marketers great opportunity.

Categories digital marketing, Google, international reports, mobile

Who are you going to call?

When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.

mobile advise

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H fsociety.gr στηρίζει το Blue Hackathon 2017

Categories hachathon

Blue Hackathon 2017

Η fsociety με περηφάνια στηρίζει το Blue Hackathon 2017 οργανώνεται απο τα Εργαστήρια Διοίκησης Ναυτιλιακών και Λιμενικών Επιχειρήσεων (ΕΔΙΝΑΛΕ), Νησιωτικής και Τοπικής Ανάπτυξης (ΕΤΝΑ) και Διαχείρισης Πληροφορίας (i4M Lab) του Πανεπιστήμιο Αιγαίου και τη Forth CRS  με θέμα την  υλοποίηση έργων και εφαρμογών που αξιοποιούν ανοικτά δεδομένα (Open Data) με θέμα:

ΣΥΝΔΥΑΣΜΕΝΕΣ ΜΕΤΑΦΟΡΕΣ ΕΜΠΟΡΕΥΜΑΤΩΝ & ΕΠΙΒΑΤΩΝ ΣΤΑ ΝΗΣΙΑ

Blue Hackathon 2017
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How AI is changing the future of the travel industry.

Categories digital marketing, growth hacking, ΑΙ

New technologies are becoming digital marketers best friend.

As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers.  The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.

AI-TRAVEL

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Keeping your cryptocurrencies safe and secure.

Categories bitcoin, cyberdefence, fsocietygr, hacking

A false sense of security.

Last time we spoke about blockchain. It is true that cryptocurrencies can feel secure because they decentralize and often anonymize digital transactions.

cryptocurrencies

 

Let’s see what we can do to guard our selves against a swath of common attacks. Continue reading “Keeping your cryptocurrencies safe and secure.”

B2B marketplace.How mobile changes the landscape?

Categories B2B, digital marketing, Google, smartphones

Things are moving faster than ever.

Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.

mobile in b2b marketplace

But what changed?

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Local SEO- a big tool for small businesses

Categories digital marketing, Google, SEO, smartphones

What is local SEO

Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.

local SEO

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How to increase your team’s data analytics skills

Categories data analytics, Google

Why your team must have data analytics skills.

To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.
data analytics graph

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What is blockchain?

Categories bitcoin, blockchain, digital marketing, financial internet

Is blockchain the new internet?

The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym,  Satoshi Nakamoto. But since then, it has evolved into something greater, and the main question every single person is asking is:

What is Blockchain?

By allowing digital information to be distributed but not copied, blockchain technology created the backbone of a new type of internet. Originally devised for the digital currency, Bitcoin, the tech community is now finding other potential uses for the technology.

blockchain

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Can Linux be a corporate asset?

Categories FOSS, Linux

Let’s open the discussion…

With the many business and government organizations that now use open source software such as Linux, it’s becoming increasingly clear that price is not the only advantage such software holds. If it were, companies that adopted it during the Great Recession would surely have switched back to the expensive proprietary stuff as soon as conditions began to ease, and that’s clearly not the case.

 

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HTTPS protocol – Panacea to Websites Perfomance? Last Part

Categories Google, growth hacking, hacking, https, SEO

A little backstory

Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.

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Use Instagram to Increase your conversions

Categories digital marketing, growth hacking, Instagram

Using  Social media to increase your conversions

…of course, there are a lot of ways to make conversions except for Instagram.

The average order value from Instagram marketing is $65.00. That’s higher than from any other social media platform except for Polyvore ($66.75). In addition, a recent study has found that Instagram gives brands 25% more engagement than any other social media platform.

instagram logo

But how can you use Instagram to increase your sales?

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8 Marketing Methods That Turn Shoppers Into Conversions

Categories digital marketing, growth hacking

Marketing methods

As an online store owner, you’re always looking for more traffic and sales. With so many ways of achieving these goals, it can sometimes be difficult to determine the best place to start.

online marketing methods

Let’s find out how to increase traffic and sales! Continue reading “8 Marketing Methods That Turn Shoppers Into Conversions”