Personalized marketing or ‘one-to-one’ marketing was built on the assumption that people are willingly or unknowingly ready to ‘give in’ their personal data in exchange for a more personalized experience or for ‘free’ services. But now, after the introduction of GDPR, businesses will not be in control of consumers’ personal data anymore: clients themselves have to be in charge of that.
Continue reading “The value of personal data.”
The adoption of GDPR sparked a debate on whether non-EU companies that don’t process personal data of EU residents should comply with the regulations or not, even though they are not obliged by law. In this article, we will discuss the benefits of voluntary compliance for non-EU companies.
Continue reading “The reach of GDPR outside of the EU”
The EU approved the General Data Protection Regulation (GDPR) in May 2016 and 2 years later in May 2018, it came into effect. Since then, the world of marketing has been facing some issues. In fact, each company needs to review their marketing strategy or they could be facing huge fines for noncompliance. However, how can they change their marketing practices to become compliant? This is where contextual marketing comes into play.
Continue reading “Marketing and GDPR: back to contextual marketing”
Data breaches are not a new notion, they have been around ever since companies started keeping records. However, their nature changed and they gained public attention with the apparition of digital data.
Continue reading “Data breaches in the context of GDPR”
Diversity and Inclusion
The discussion about diversity and equality in marketing isn’t something new. However, in the recent years, it seems to be peeking up steam. And rightly so, because we should exclude no one from social interaction. Especially not due to his color, gender, ethnicity, religious or sexual preferences or his educational background, not even from advertising.
Continue reading “Inclusive Marketing. Trend or something bigger?”
On 14th of April 2016, the EU adopted the General Data Protection Regulation GDPR, replacing the1995 Data Protection Directive. The new regulation came into force on the 25th of May 2018, giving companies a two-year grace period to fully comply. Among the numerous critical requirements, the need for appointing a Data Protection Officer (DPO) has been one of the key factors.
Continue reading “Data Protection Officers (DPO) pivital for European Union’s GDPR”
The retail landscape is continuously changing, and today’s consumers don’t just want to buy things. They want to create memories. A nationwide research conducted by Harris Group at the ages 18-34 shows that this demographic not only values experiences, but they are spending increasing amounts of time and money on them. For those retailers that sell products, this news may be unsettling. But product-focused retailers just need to shift their way of thinking and use experiential marketing to give their customers the life memories they desire.
Continue reading “Using Experiential Marketing to promote your Retail Business.”
Today’s mobile shoppers are more research obsessed than ever. They spend time searching mobile sites and apps to find the best products, deals, and reviews. This new consumer switches between apps and mobile sites before making a final decision. Throughout this ritual, he expects friction-free research experiences and seamless points of sale. This new behavior requires merging teams among app and mobile web marketers. However many organizations still silo these teams, resulting in fragmented user experiences.
Continue reading “Merging teams app and mobile site improves the customers purchasing journey.”
Who are you going to call?
When we’re shopping, we often turn to friends or acquaintances we trust for a fresh set of eyes. We want to double check our decisions. We want to steer clear of making the wrong choice. Mobile searches have changed that.
Continue reading “Mobile searches, consumers best friend marketers great opportunity.”
Blue Hackathon 2017
Η fsociety με περηφάνια στηρίζει το Blue Hackathon 2017 οργανώνεται απο τα Εργαστήρια Διοίκησης Ναυτιλιακών και Λιμενικών Επιχειρήσεων (ΕΔΙΝΑΛΕ), Νησιωτικής και Τοπικής Ανάπτυξης (ΕΤΝΑ) και Διαχείρισης Πληροφορίας (i4M Lab) του Πανεπιστήμιο Αιγαίου και τη Forth CRS με θέμα την υλοποίηση έργων και εφαρμογών που αξιοποιούν ανοικτά δεδομένα (Open Data) με θέμα:
ΣΥΝΔΥΑΣΜΕΝΕΣ ΜΕΤΑΦΟΡΕΣ ΕΜΠΟΡΕΥΜΑΤΩΝ & ΕΠΙΒΑΤΩΝ ΣΤΑ ΝΗΣΙΑ
Continue reading “H fsociety.gr στηρίζει το Blue Hackathon 2017”
What Is Marketing Automation?
Marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way.
Continue reading “Does Marketing Automation delivers what it promises?”
New technologies are becoming digital marketers best friend.
As we have seen in our previous article, with the B2B marketplace the implementation of new technologies (mobile platform), has become essential in the formulation of future strategies for leading marketers. The travels industry which has always been a pioneer in digital marketing, mainly of its early successful use of online booking, is using AI and machine learning to better facilitate the changing demands of their clients.
Continue reading “How AI is changing the future of the travel industry.”
A false sense of security.
Last time we spoke about blockchain. It is true that cryptocurrencies can feel secure because they decentralize and often anonymize digital transactions.
Let’s see what we can do to guard our selves against a swath of common attacks. Continue reading “Keeping your cryptocurrencies safe and secure.”
Things are moving faster than ever.
Despite the complexity of B2B purchasing, more and more buyers use smartphones, and mobile’s influence is reshaping the Business to Business purchase pathway. This constant change creates substantial opportunities for marketers who get it right; although many seem slow to adapt.
But what changed?
Continue reading “B2B marketplace.How mobile changes the landscape?”
What is local SEO
Local SEO is a prime example of a big idea going small. Basically is the process of optimizing a website in order to generate traffic from location-based searches. Furthermore, Local SEO can help your business hit the top of search engines get featured in the local media, get exposure to local events by using your business’ name, address and phone number and customer reviews.
Continue reading “Local SEO- a big tool for small businesses”
Let’s see some numbers
What happened between 2008 and 2010? Well, Dropbox managed to double its user base every 3 months, resulting in their users sending 2.8 Million invites in April 2010.
But how they really did it?
Continue reading “Why Dropbox is so successful?”
Why your team must have data analytics skills.
To stay competitive in today’s mobile-first world, everyone in your organization—data scientist or not—should know how to analyze and interpret marketing data. Data analytics gives you better insight into customer behavior and a key to the overall performance of your marketing strategy.
Continue reading “How to increase your team’s data analytics skills”
Is blockchain the new internet?
The blockchain is an undeniably ingenious invention – the brainchild of a person or group of people known by the pseudonym Satoshi Nakamoto. But since its creation, it has evolved into something greater, and the main question every single person is asking is:
What is Blockchain?
Blockchain technology created the backbone of a new type of internet by allowing the distribution of digital information, but not its duplication. Originally devised for the digital currency Bitcoin, the tech community is now finding other potential uses for the technology.
Continue reading “What is blockchain?”
Let’s open the discussion…
With the many business and government organizations that now use open source software such as Linux, it’s becoming increasingly clear that price is not the only advantage such software holds. If it were, companies that adopted it during the Great Recession would surely have switched back to the expensive proprietary stuff as soon as conditions began to ease, and that’s clearly not the case.
Continue reading “Can Linux be a corporate asset?”
A little backstory
Back in 2014, HTTPS became a hot-topic after the Heartbleed bug became public. This bug allows people with ill intent to listen in on traffic being transferred over SSL/TLS. Therefore, it gave them the ability to hijack and/or read the data. Luckily, researchers patched this bug quickly after its discovery. This incident was a wake-up call that properly encrypting user information over the internet is a necessity.
Continue reading “HTTPS protocol – Panacea to Websites Perfomance? Last Part”